Analyzing the Preacher Communication Model on Social Media Content: Social and Political Issues of Indonesia

Abstract

This study analyses the communication models used by two preachers, Habib Husein Jafar and Aab Elkarimi, to spread Da’wah messages through Da’wah phenomena on social media. This research focuses on how these two preachers use social media, especially TikTok and Instagram, to communicate religious messages and raise relevant social and political issues. The analysis method is carried out by observing the TikTok content of the two preachers and analyzing their communication approach. The results show that the preacher Habib Husein Jafar adopts a modern and youth-friendly communication style, with an appearance and speaking style different from the general image of "Habib". He utilizes everyday social phenomena as an entry point to deliver Islamic religious messages that young people can accept. Besides that, Aab Elkarimi, as a young content creator, adopts a critical approach to presenting in-depth analyses of social, political and religious issues. He invites his audience to think critically about the phenomenon and relate it to the teachings of Islam. Both reached their target audience, young people, with positive effects. Their messages help build a deeper understanding of Islamic teachings, overcome negative stereotypes of religion, and encourage a more critical view of social and political issues. This research provides insights into how preachers can use social media as an effective tool to spread religious messages and bridge the gap between religious teachings and the social and political realities their audiences face in today's digital age.