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The Effect of Utilitarian and Hedonic Values on Consumption Behavior in Online Purchase of Fashion Sneakers among Generation Z

Viola De Yusa, Mahrinasari MS, Satria Bangsawan

Abstract : 327

PDF : 251

DOI : 10.62157/ijbefs.v1i1.11

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Professor Dr. Ir. Bob Foster, M.M.

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Universitas Informatika dan Bisnis Indonesia

Scopus ID: 57210816271

Professor Dr. Yusliza Mohd Yusoff

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Universiti Malaysia Terengganu

Scopus ID: 57191439114

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Universitas Malikussaleh

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Dr. Dimas Bagus Wiranatakusuma

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Universitas Muhammadiyah Yogyakarta

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The Effect of Utilitarian and Hedonic Values on Consumption Behavior in Online Purchase of Fashion Sneakers among Generation Z

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