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Psychological Factors and Higher Branded Price to Purchase Decision of MS Glow Skin Care

Suci Etri Jayanti, Rusmewahni Rusmewahni, Rumiris Siahaan, Mangasi Sinurat, Rico Nur Ilham

Abstract : 135

PDF : 107

DOI : 10.62157/ijbefs.v2i1.50

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Professor Dr. Ir. Bob Foster, M.M.

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Universitas Informatika dan Bisnis Indonesia

Scopus ID: 57210816271

Professor Dr. Yusliza Mohd Yusoff

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Universiti Malaysia Terengganu

Scopus ID: 57191439114

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Universitas Malikussaleh

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Dr. Dimas Bagus Wiranatakusuma

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Universitas Muhammadiyah Yogyakarta

Scopus ID: 57205358611

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Psychological Factors and Higher Branded Price to Purchase Decision of MS Glow Skin Care

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